LISA CRON: Yes, it did come from the political. Did it come from your political frustrations? KARIN GUTMAN: How did this book emerge after your first two books? It feels like you're entering new territory. Finally, she takes you, step-by-step, through her method for creating your own story, one that allows your audience to overcome their resistance and take up your call to action, not because you told them to, but because they want to. Armed with that insight, she focuses on how to find your real target audience and then pinpoint their hidden resistance. In her new book, Story or Die, Lisa decodes the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it. Cron has also served on the faculty of the School of Visual Arts MFA program in visual narrative, and since 2006 has taught in the UCLA Extension Writers’ Program. She has previously worked as a literary agent, a television producer, and a story consultant for Warner Brothers and The William Morris Agency, among others, and currently advises writers, nonprofits, educators, and journalists on the art and craft of story. Lisa Cron is a story coach, speaker, and the author of Wired for Story and Story Genius.
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